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Effective language


1.       Concrete and Specific Language.

Task. Study the examples below. Which is more concrete and specific? What effect is created?

He is a bad roommate
He is lazy and discourteous
He is untidy and unclean
He doesn't clean up his own messes
He leaves his dirty dishes on the kitchen counter


Your relationship with John is unacceptable
You do not get along well with John
You and John have a lot of arguments
You and John insult each other too much
You and John call each other derogatory names


Those sentences give the specific information, concrete fact. In comparicon with the first sentences in each group we see that there are lots of resons to be called bad rommate or to call the relationship unacceptable, looking below, by the way, we understand the exact reson in this very case.


2. Concise Language

Task. Shorten the sentences above to avoid wordiness.

 (1) It is widely discussed by employees that many of them will be forced to change jobs and take on new responsibilities when the merger takes place between the two companies. - The employees discuss they will be forced to change jobs and take on new responsibilities after merger of two companies.

(2) Before making a decision about whether the person on trial is guilty or innocent in this case, the members of the jury should be sure to carefully think about, ponder and reflect on all of the important and relevant testimony in the case.

Before sentencing convicted guilty or innosent, jury study and consider all testimonies carefully.

3. Familiar Language

Task. Consider the following examples. An assignment given to a class of business students by their philosophy professor.  Paraphrase it using familiar language.


"The presently assigned paper necessitates an eloquently articulated analysis of the Existentialist perspective as it pertains to contemporary living. You should adumbrate the points which represent the sine qua non /ˌsIni kwɑː ˈnɒn/ of your analysis."
This task requires expressively precise analysis of the Existentialist perspective as it relates to life nowadays. You should present the points which are crincipal in your analysis.

4. Precise and Clear Language

Task. Consider the following words. What numerical value would you assign to each of them? If something is "probable what percentage of the time does it occur?, etc.
(1) certainly ( 90% - 100% of possibility ) 
(2) probable (about 70-80%)
(3) perhaps (50/50)
(4) doubtful (less than 40% but up to about 35%)
(5) unlikely (0-15%)


Consider the following example. The question "Is that Toyota an expensive car?" is best answered with a comparison: "Compared to that Honda, the Toyota is expensive. Compared to that Lexus, it is inexpensive."

The comparison puts the car between 2 categories, which makes all 3 elements similair (and everybody would be glad if the car were compared to Lexus that means they have something in common) is if the only difference is the price.

Consider the adjectives below, mind their the potential ambiguity
Expensive - cool and luxurious/ wasteful
hot - cool/ high temperature
intelligent - smart/ reasonable 
good - really pleasant/ uninsulting one for truly bad, uninteresting
spicy - energetic/ savoury


Consider the following example. Note the potential confusion or ambiguity in this phrase. What is meant here by the adjective “interesting”?
He's an interesting individual. Interesting can be used in positive meaning or for "bizarre freak"


Task. Each of the following are actual headlines printed in newspapers. Notice  and explain their double meaning.

(1) Include your children when Baking Cookies - Seems like you should put your children into the cookie dough, but in fact it means interract your children into cooking process
(2) Bank Drive-in Window Blocked by Board - 
(3) Killer Sentenced to Die for Second Time in Ten Years

5. Constructive Language

Task. Consider the following examples. Constructive language phrases a potentially negative message in a positive way, whereas destructive language directs blame and criticism toward the reader, creating defensiveness. Change the use of language to make these examples more constructive.

(1) Student to instructor: "You have confused me so badly with your lectures that I don't know what to do. I am considering dropping out and taking the class next quarter from Dr. Johnstone, who can explain the information much more clearly. I don't want to drop out, but I have never been so frustrated with an instructor in my whole life."
Unfortunately, I have to admit I find your lectures difficult for me, I'd eager to continue, but  I took decicion to move to Dr. Johnstone's group. 
(2) Instructor to student: "I have never had a student who was so confused with this material. Perhaps you should take an easier course from an easier professor. It makes no difference to me."
It pity for me to hear you have decided to leave. Thank you for attending my lectures, hope moving to another group will help you a lot and will suit you.


6. Formality of Language.

Notice the difference in formality in the following.

Very Formal: Exceedingly large segments of the population are expressing their discontent with medical practitioners who appear more engrossed in amassing financial assets than in providing efficacious care to people with health disorders.

Formal: A large number of consumers are complaining about medical doctors who are apparently more interested in making money than in providing effective health care.

Informal: A lot of people are unhappy with their doctors who only seem to care about how much money they make, and not about giving their patients good care.

Task. Find synonyms to the following words. Notice the difference in formality between the two words in pairs. Either word might be equally appropriate, depending upon the reader and situation.

Utilize  - use

facilitate    -  relieve   

impediment   -  obstacle

comprehend   -  understand

erroneous -  false

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