★ - pause
CAPITALS - emphasis
yellow - rising tone
blue - falling tone
GM,
everyone!
I want to
show you some pictures and ask★: what associations do you have with them?
Excitement ★, happiness★? Maybe prestige and luxury ★?
Unfortunately,
these pictures display the lie ★, the illusion of happiness the companies want to
sell us together with the clothes.
Getting
back to photos, I'm sure none of you associated fashion industry campaigns with
damage ★, violence★ and deaths ★. However, this industry now is more about
destruction rather than wealth and aesthetic.
Things
weren't like this all the time ★ that happened when the phenomenon of Fast
Fashion appeared.
Fast Fashion
is cheap, trendy clothing that samples the ideas from catwalk or celebrity
culture.★ 95% of the shops in the malls are FF brands - Zara, Adidas, H&M,
Mango, Bershka, etc.
While preparing
the presentation I created a poll, where I asked groupmates if they feel a part
of FF. 75% - feel they AREN'T a part of FF or they don't know if they are.★ At
the same time, THESE 75% chose at least 3-5 brands from FF brands list. And
here we are★, welcome to FF!★
Today I
want to discuss WHY we cling on fashion hook and what is actually behind the
attractive picture ★and what we can change together.
An
interesting thing - what attracts us in FF?★
Firstly,
PRICES.★ We are ECSTATIC when buy the garment we saw on runway as a real
bargain. 300 rubles for a T-shirt? ★Not a big deal! You can buy THREE of
different style, or wear THIS one for a month and then buy a new one. Extremely
low prices make us feel rich. We can renew the whole wardrobe for 5000 rubles★,
doesn't it sound great?!
Secondly,
traditionally we had 4 fashion seasons and 4 collections a year accordingly ★,
NOW we have up to 50 collections per year. ★ Every time you do window-shopping,
you'll find new clothes and you'll desire to buy it without thinking if you
really need it.
Thirdly,
have you ever noticed when you look through the clothes on the websites they always
suggest you the best match? ★You DO believe the complete outfit will make you
happy as a model on the photo.
As for
retail companies, they heap up riches on our desire to keep up with everything.
By the way, the lower price they put, the more profit they get, as we rapidly
move towards the cheaper shops.★
Simply
impossible to imagine this industry has another side of a coin ★, but it does.
The
production of clothes starts with raw materials in case with fashion these are
cotton, silk and linen. Sounds harmless, right? ★ But the vast MAJORITY of the
plants are cultivated with pesticides. The chemicals work as drugs for the
soil, they work, but next time you need to add more, and more, and more! The
plants become poisoned ★, so does your clothes. We NEVER think that we try to eat
organic vegetables not to disserve our body, but skin ★ is the largest organ of
your body and we still wear toxic clothes and don't care about it.
If not
cotton or linen, we wear polyester, acrylic, nylon, which are 100%, created
with the help of chemicals. While producing fabrics the tons of water are used,
the wastes are dumped into rivers and seas, the toxic gases and smoke after burning old collections pollute the
atmosphere.★
Anyway the
fabric is done★, moving forward, to the factories. ★ The giant companies need more
profit, so they place the factories in countries with SUPER low wages; these
are Bangladesh, Cambodia, China, and Vietnam. These countries are SUFFERING★,
the WORKERS are suffering★. And here is why...
Most
workers are women, their age starts from 14 y.o, they have fake passports, as
it's illegal to work at this age. For instance, in Bangladesh most workers are
single moms, who take their children with them; in China if getting pregnant★
woman is doomed to get fired.★
And what is
inside the factory? ★ Working hours up to 14 hours, overtime, inability to go to
the bathroom, tiny wages, salary delay, physical abuse, tragic incidents. ★
The most
notorious tragedy happened in 2013 in Bangladesh. The commercial building
called Rana Plaza collapsed there. ★ The day before the collapse, a TV channel
recorded footage that showed cracks in the Rana Plaza building.★ Later in the day,
the owner said to the media that the building was safe and workers should
return next day. ★So the next day★. Collapse★. 1124 deaths★.
Fast
fashion is devastating and we DEFINETLY need to change your attitude to
things. ★Now I want to give you advice of how to minimize your contribution to
FF.
How to act
before shopping:
- ALWAYS,
ALWAYS create checklists of what is necessary.
- Don't buy
garment for one season or one occasion.
- Choose the
fabric carefully, study its peculiarities of washing and ironing.
- Give preference
to second-hand shops (there you can find unique pieces of clothes and pay less)
- If you like
your T-shirt very much, but it is damaged, perhaps you can find the way out how
to redo it, add something, improve.
In case you
bought something, you don't need anymore:
- Give your
clothes to people who need it (an orphan home, fire victims, deprived families)
- Take part
in recycling programs (IKEA or зеленая белка)
- Try to use
the full garment. (make rags from your old T-shirt)
- Exchange
your clothes with your friends
We need to
think once again that our clothes shouldn't cost people's lives★, shouldn't be
saturated with blood and sweat of backbreaking labor, fear and despair. ★ The
people's lives, the family, the beauty of nature are what REALLY matters.★ Let's
stop being savages racing for the possessions★, let's start being real humans.★
Комментарии
Отправить комментарий